Intrepid Travel unveils first rebrand in more than 15 years

For the first time in more than 15 years, Intrepid Travel has unveiled a look, mission, vision and purpose that will define the next chapter for the company.

Beyond its new visual identity, the rebrand outlines a vision that is focused on empowering communities, protecting the planet and creating a more equitable experience for all travellers.

As part of the announcement, Intrepid also revealed a new global portfolio of travel experiences that will bring the company’s renewed purpose to life.

“Intrepid’s new brand identity is so much more than a new logo and look,” said CEO James Thornton.

“We’ve reflected on the past 18 months and leveraged our strengths, purpose and ambition to look to a brighter and more connected future. I couldn’t be more excited to see joy brought back to travel – while renewing our focus on advocating for our planet and its people.”

Intrepid’s new visual identity has been unveiled for the first time in the below video.

Intrepid has made four noteworthy changes as part of the brand refresh: its first-ever product statement (“sustainable, experience-rich travel”, as well as a new vision (“changing the way we all see the world”, mission (“to create positive change through the joy of travel”) and purpose (“we exist to inspire, create, share and lead the best travel experiences ever – for both people and the planet”).

In the coming days and weeks, Intrepid will be announcing some new trips, initiatives and plans “to keep building a more ethical and inclusive future for travel”.