The 18th annual International Travel Expo Ho Chi Minh City (ITE HCMC) will take place from 5 to 7 September at the Saigon Exhibition and Convention Center.
Under the theme “Responsible Travel, Creating Future”, the expo will highlight its dedication to promoting sustainable tourism practices and showcasing innovative tourism products and services to meet rigorous and diverse international travel market demands.
ITE HCMC 2024 is the only travel expo in the region that features an International Buyers’ Program and is expected to attract 220 international hosted buyers from 40 countries, facilitating over 10,000 business appointments. The initiative underscores the event’s commitment to offer unparalleled opportunities for direct B2B engagements between international and Vietnamese tourism businesses.
As they recognise the imperative of digital transformation in the tourism industry, especially in the wake of the Fourth Industrial revolution, and the impact of the pandemic, ITE HCMC 2024 aims to head the integration of digital solutions.
The event will feature a blend of traditional in-person exhibitions and online components that include 2D virtual booths equipped with interactive functionalities such as live chat, email, and appointment scheduling.
The scale of ITE HCMC 2024 is set to surpass previous editions, with an anticipated participation of over 500 exhibiting companies and brands. Participants include international tourism promotion agencies, local tourism bureaus, travel agencies, accommodation providers, airlines, and transportation companies.
The expo also aims to foster quality improvement and enhance collaboration, inviting participation from sectors such as leisure, sports tourism, culinary arts, financial partners, and technology providers.
ITE HCMC 2024 will host a series of conferences, forums, and workshops, acting as a nexus for high-level discussions between government officials, tourism experts, business leaders, and other stakeholders. The focus will be on strategic, policy, and technological innovations to drive sustainable and responsible tourism development.
Deputy director of the Ho Chi Minh City Department of Tourism, Bui Thi Ngoc Hieu, said: “With the esteemed participation of esteemed ministry of tourism, promotion and management agencies and renowned tourism experts, both domestic and international, ITE HCMC 2024, themed ‘Responsible Travel, Creating Future,’ promises to be a forum rich in practical solutions and groundbreaking initiatives. It will play a crucial role in raising awareness and commitment towards sustainable tourism, affirming the expo’s status as the leading event in the region.”
