Media and communications leader Jackie Frank, founder of Be Frank Group and founding editor of Marie Claire Australia, will speak at the Travel Marketing Track at Cairns Crocodiles 2026 this May.
Frank joins a growing lineup of industry voices set to appear on the dedicated travel stream, which will debut on Tuesday 12 May as part of the Cairns Crocodiles festival.
One of Australia’s most respected media and brand strategists, Frank spent more than two decades shaping national conversations around women, leadership and culture during her career in publishing. As the launch editor-in-chief of Marie Claire Australia, she led one of the country’s most influential women’s media brands, delivering award-winning journalism alongside high-impact advocacy campaigns.
Frank now leads strategic communications consultancy Be Frank Group, where she works with major organisations to strengthen brand positioning, reputation and storytelling. Through the business, she helps companies build deeper emotional connections with audiences through purpose-led communication strategies.
At Cairns Crocodiles, Frank will bring her perspective on storytelling, brand strategy and purpose-driven marketing to travel leaders navigating a rapidly evolving communications landscape.
The Travel Marketing Track will bring together experts from across tourism, media and technology to explore the future of travel marketing.
Cairns Crocodiles 2026 will run from 12–14 May in Cairns, with the Travel Marketing Track developed by Travel Weekly in partnership with the festival organisers.
Pick up your ticket here before they go.
