Jade Shaw has joined Globus Family of Brands as product marketing manager APAC. Shaw announced the appointment on LinkedIn, following three years at Luxury Escapes, where she most recently served as partnerships and contract manager for cruise.
Prior to joining Luxury Escapes in 2023, Shaw was cruise marketing product manager at Helloworld Travel.
She will continue to be based in Sydney in her new role.
Reflecting on her time at Luxury Escapes, Shaw said she was proud of what she had achieved during her three years with the company.
“I joined Luxury Escapes in 2023 as part of a dedicated cruise team with a clear ambition to grow the category. The journey evolved significantly over time, and for the past 12 months I’ve had the opportunity to lead the Cruise vertical, driving its strategy, commercial direction and growth.”
“During that period, we achieved a great deal. From delivering major initiatives such as Luxury Escapes LIVE, our first consumer travel expo, to implementing many important technology advancements, launching an always-on LuxPlus+ cruise proposition, and introducing new cruise brands to the business, the focus was on building a stronger, more scalable and more diversified cruise offering.”
Shaw thanked Luxury Escapes for the opportunity to learn more about the OTA sector and said she was looking forward to the next chapter with Globus.
