As South Korea’s popularity with Australian travellers continues to climb, the Korea Tourism Organization (KTO) and Jetstar have launched a five-day airfare sale designed to capitalise on the destination’s growing appeal.
Running from 17 to 21 June, the campaign will promote discounted fares on Jetstar’s Australia–Korea services, with flights available from Sydney, Brisbane and Melbourne to Seoul’s Incheon International Airport.
The sale comes as South Korea cements its position as one of the fastest-growing destinations for Australian travellers. According to KTO, visitor numbers from Australia have increased by an average of 11 per cent year-on-year, driven by growing interest in Korean culture, food, entertainment and regional tourism experiences.
From Seoul and Busan to Jeju Island and the historic city of Gyeongju, Korea is attracting increasing numbers of Australian visitors seeking alternatives to more traditional North Asian destinations.
KTO Sydney Director Hyeongjoon Kim said momentum for the destination continues to build.
“We are seeing a genuine surge of interest in Korea from Australian travellers,” Kim said.
“Australians are discovering Korea in record numbers and what they find there exceeds every expectation. This campaign with Jetstar is a fantastic opportunity to make that trip a reality at a price that makes it even easier to say yes.”
The campaign also coincides with renewed global attention on Korea following BTS’s ARIRANG World Tour, which has helped fuel travel interest among younger travellers inspired by K-pop, K-drama, Korean food and beauty trends.
As part of the promotion, Jetstar is offering sale fares from $330 one-way from Sydney to Incheon, from $334 from Brisbane to Incheon and from $439 from Melbourne to Incheon via Sydney, across selected travel periods.
The campaign will run across paid digital and social media channels and is designed to drive awareness and bookings on Jetstar’s Korea routes.
KTO and Jetstar said the initiative forms part of broader efforts to convert growing consumer interest in South Korea into visitation as competition for outbound Australian travellers intensifies across Asia.
