Journey Beyond has entered into an agreement with Kelsian Group to acquire the SeaLink tourism portfolio for $161 million. According to an ASX update, Kelsian Group had interest from multiple domestic and international buyers.
The acquisition includes SeaLink and Captain Cook’s tourism operations across iconic Australian destinations including Sydney Harbour, Perth and the Swan River, the Whitsundays, Bruny Island Tasmania and Darwin, along with the iconic Kingfisher Bay and K’gari Beach Resorts, Murray Princess Cruising and Adelaide Sightseeing tours.
It adds to Journey Beyond’s existing aquatic portfolio, including Cruise Whitsundays, Rottnest Express, Sailaway Port Douglas, Horizontal Falls Seaplane Adventures, Darwin Harbour Cruises and Journey Beyond Cruise Sydney.
Land-based operations include Journey Beyond’s rail expeditions, immersive lodges and adventure experiences, with the group saying the expanded network will unlock new opportunities for guests to extend their journeys.
Journey Beyond CEO Chris Tallent said the agreement represents a significant milestone in the company’s growth strategy.
“This agreement marks an exciting step forward for Journey Beyond,” he said. “We are proud to broaden our portfolio with a collection of highly respected tourism businesses that share our commitment to delivering extraordinary guest experiences.
“Importantly, they are highly complementary to our existing brands. They create new opportunities for guests to seamlessly extend their journeys across Australia – whether that’s transitioning from rail to reef, river to resort, or city to sea – and further cements Journey Beyond’s leadership in experiential tourism.”
Journey Beyond is approaching $1 billion in annual revenue. Completion of the transaction is subject to customary processes and regulatory approvals.
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