Tourism Noosa has returned to New Zealand, reconnecting with key trade and media partners to mark the official launch of its 2025 winter campaign – The Sweet Life in Noosa.
The Auckland event was hosted in conjunction with Sunshine Coast Airport to spotlight the newly introduced year-round direct trans-Tasman Jetstar flights, now operating three times a week on Tuesdays, Fridays and Sundays. The new services make it easier than ever for New Zealanders to experience Noosa’s relaxed coastal lifestyle, renowned food scene, and warm winter sunshine.
It was also timely to showcase the upcoming Noosa Eat & Drink Festival, with guests treated to a taste of what’s to come thanks to high-profile Kiwi chef Josh Emmett, who is returning to the festival this year.
“New Zealand is a key visitor market for Noosa, and we’re pleased to see it performing at record levels,” Tourism Noosa CEO, Sharon Raguse, said. “Visitor numbers and nights are up, and in 2024 reached an all-time high in spend, with New Zealanders contributing $36.6 million, a 20 per cent increase year on year.
“With an average length of stay of six nights, Kiwis are truly immersing themselves in everything Noosa has to offer – from our stunning natural environment to our world-class food, arts and wellness scenes.”
Representatives from Tourism Australia and Tourism & Events Queensland joined the event, alongside Tourism Noosa’s international trade manager Vynka Hutton, communications manager Susan Ewington, marketing manager Helen Mitchell and Noosa Eat & Drink Festival Director John Guise.
