Klook and the Korea Tourism Organization (KTO) have signed a new Memorandum of Understanding (MoU) that expands their partnership by two years.
The renewed partnership will support the digital transformation of Korean tourism, the discovery and promotion of regional tourist destinations across Korea, the launch of innovative marketing campaigns and the development of smart tourism solutions, including traveler trend analysis.
Through the MoU, Klook and KTO will work together to highlight a wider range of tourism experiences, raise international awareness of lesser-known Korean destinations, and encourage more balanced visitor flows across the country.
“Korea continues to capture the imagination of travelers around the world, driven by its rich culture, vibrant cities, and diverse regional destinations,” KTO president and chief executive officer Sunghyeuck Park said. “Through this partnership with Klook, we aim to make it even easier for international travelers to discover more of Korea, while supporting local tourism businesses in adapting to changing traveler needs.”
Klook data shows that, while Seoul remains the top gateway city, international demand is increasingly extending into regional Korea. Bookings for Busan and Jeju grew more than 50% year-on-year in the first half of 2026, faster than the national average.
“Korea is already one of the most exciting destinations for international travelers, but there is still a huge opportunity to help visitors discover more of the country, from major cities to emerging regional destinations,” Klook vice president of corporate development said. “Working closely with KTO allows us to combine digital access, traveler insights, and destination storytelling to create meaningful ways for travelers to experience Korea.”
The MoU builds on three years of tourism infrastructure partnership between Klook and KTO.
