Luxury representation agency, La Collection, has welcomed the Swiss alpine resort, Grace La Margna St Moritz, to its portfolio of clients.
Led by La Collection’s newest team member, account director Jo Renwick, the agency will focus on building awareness and strengthening relationships for Grace La Margna with leading luxury travel advisors across Australia and New Zealand.
The first five-star property to open in St Moritz in more than 50 years, Grace La Margna marks a new chapter in the region’s hospitality landscape, offering a fresh and modern energy to one of Europe’s most iconic destinations.
The 74-key property overlooks Lake St Moritz, across the historic La Margna building and a striking contemporary wing. In addition to its luxuriously appointed rooms and suites, it boasts a wellness space and a vibrant culinary offering, including the first Beefbar in Switzerland.
In addition, it’s one of just a handful of properties in the region to remain open year-round, offering guests a base from which to experience St Moritz across every season – whether that’s through world-class skiing and events in winter or through stunning scenery and outdoor adventure in summer. Travellers will also appreciate its membership of Small Luxury Hotels of the World and Amex’s Fine Hotels + Resorts programme.
“The best advisors know that the magic of a great client relationship is in crafting truly distinct itineraries,” Renwick said. “This could mean a new property, a new destination, or experiencing a destination in a way they haven’t before.
“This is what makes Grace La Margna so special – it opens up beautiful St Moritz for travellers, and we know Australian and New Zealand travellers will love this.”
La Collection commences its partnership with Grace La Margna with a two-city roadshow in late March that will see Renwick and agency managing director, Craig Farrell, visit top advisors in Sydney and Melbourne.
“The ANZ market has long been an important and valued guest segment for St Moritz, and we are already fortunate to welcome many Australian and New Zealand travellers to Grace La Margna St Moritz,” Grace La Margna managing director David Frei said.
“These guests tend to be highly experienced travellers who appreciate destinations with strong character, authentic experiences, and distinctive design – values that perfectly align with the spirit of Grace. We are thrilled to partner with La Collection to bring this to life and further strengthen our presence in the region.”
