Global travel brand Luxury Escapes has officially launched its new rewards program Société, and some of its 8-million members are already reaping the benefits.
The program soft launched in April and offers free membership and the opportunity to earn Points and Status Credits across its global network of holidays, tours, hotel bookings, flights and experiences. Over 500,000 Australians have already signed up and started and burning Société Points, helping them enjoy even more value for their luxury holiday experiences.
Adam Schwab, Luxury Escapes Co-Founder & CEO said Société Points are real currency and not restricted like most travel programs. “Our customers can redeem their Société Points for absolutely everything on Luxury Escapes,” Schwab said. “From tours, flights and experiences to travel insurance and hotel rooms, basically every product we sell, whenever they want it. Our members will be able to use Points instead of cash, or a combination of Points and cash.
“We want to make sure we are rewarding our most loyal customers and avoid the frustration of them having a big bank of points but not being able to redeem them when and how they want.” Schwab added. “With Societe, our members can and are redeeming points even on the best Luxury Escapes deal to Bali for example.”
Members earn Status Credits on eligible Luxury Escapes purchases and as these credits move them into higher tiers, they gain access to more exclusive benefits including:
- Guaranteed room upgrades at the time of booking (no arriving on the day and crossing fingers for an upgrade)
- Airport lounge access at international terminals in Sydney, Melbourne and Brisbane (using the uber lux Aspire lounges like The House lounge in Melbourne with full open bar and a la carte and buffet dining options throughout the day)
- Private chauffer airport transfers from home to the airport
- Priority Australian based customer support via a dedicated 24/7 number
- Lots of bonuses and discounts (Societe members get TravelShoot vouchers and tour experience credits)
- Hidden offers only available to Societe members (e.g. first-look exclusive travel offers)
The tiers include Platinum, Gold, Silver and Bronze and members across all tiers have already redeemed Société Points for room upgrades, airport transfers and lounge passes.
“We designed this program from scratch with two key priorities, offer genuinely great value redemption and make it as easy as possible to both earn and redeem,” Schwab said.
“Our customers also get to “triple dip” by racking up points through their credit card and airline loyalty memberships on top of Société Points. Our goal is to become Australia’s favourite lifestyle rewards program and we will continue to build more and more value into the program over coming months”.
