Luxury Escapes’ free loyalty program Société has reached one million members, marking a major milestone just months after launch.
Announced on LinkedIn, the company said the rapid growth reflects strong appetite for a loyalty model that moves beyond traditional points-based rewards.
Société allows members to earn points and Status Credits across hotels, flights, tours, cruises and experiences booked through Luxury Escapes, with points able to be redeemed like currency on most products across the platform.
As members progress through tiers, benefits include guaranteed room and package upgrades, airport lounge access, private chauffeur airport transfers, priority customer support, credits for tours and local experiences, and exclusive offers on professional TravelShoot photography.
Luxury Escapes said the program is designed to enhance value before travellers even depart, with perks that deliver tangible benefits at every stage of the journey rather than relying on chance-based upgrades.
The company thanked members and internal teams for supporting the program’s growth, noting Société is already reshaping how travellers engage with loyalty in the premium travel space.
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