Malaysia Airlines has appointed Amanda Highfield as head of leisure sales, Australia, as it strengthens its engagement with the local travel trade.
Highfield joined the airline in January and leads a national team of leisure sales account managers, supporting trade partners and driving awareness of the carrier’s product in the Australian market.
“I’m incredibly proud to be leading a highly experienced and passionate team of Leisure Sales Account Managers across Australia,” Highfield said.
“Together, we’re focused on continuing to support our valued trade partners while showcasing the elevated service and warm Malaysian hospitality that defines the Malaysia Airlines experience.”
Highfield brings extensive industry experience to the role, most recently serving as general manager at Greece and Mediterranean Travel Centre. She has also held senior roles at Inside Travel Group and Bill Peach Journeys, and spent more than 16 years with Wendy Wu Tours Australia.
She is also a board member of the Council of Australian Tour Operators.
“It’s been a busy and incredibly fulfilling first few months, and I’m looking forward to reconnecting with many of you soon — this time wearing my new MH hat!” she added.
Her appointment comes as Malaysia Airlines continues to invest in its Australian sales strategy and strengthen relationships with the travel trade.
