Melbourne Convention Bureau (MCB) has relaunched its successful Melbourne Values You program to the international incentive market, with the aim of making planning an event in Melbourne cost effective and price competitive in comparison to other Australian states and international destinations.
Melbourne Values You provides a range of special offers from more than 50 MCB partners, providing over 150 deals across hotels, attractions, venues and business events products and services.
This marks a 67% increase in partner participation and 87% increase in deals offered from the program’s inception in 2013.
MCB chief executive Karen Bolinger, said Melbourne is the complete business events destination and has been made more attractive thanks to the Melbourne Values You program.
“Melbourne as the world’s most liveable city and the world’s friendliest city is seeing a growing number of international incentive groups flocking here to experience the unique pulse of the city,” she said.
“Melbourne Convention Bureau has an impressive track record of securing and hosting large incentive groups and creating bespoke itineraries. No group ever has the same experience twice in Melbourne.”
Participating partners include Crown Hotels, Accor Hotels, Hilton, Melbourne Star Observation Wheel, Kentera Events, Chadstone Shopping Centre, Chocoholic Tours, Hidden Secrets Tours, Queen Victoria Market, Epicure – Melbourne Cricket Ground, Etihad Stadium, St Kilda Venues and many more.
International incentive travel reward planners must meet a number of criteria in order to be eligible for the offers.
