Arabian Adventures Meetings, Incentives and Events and Gulf Ventures Events have joined forces, with the new partnership part of the Emirates Group.
Known as Arabian Adventures Meetings, Incentives and Events, the new company aims to further strengthen the services previously offered by the two companies for the market.
“Australia and New Zealand are important markets with an established and growing MICE industry. By joining forces, we believe can provide more expertise to our customers, access a wider network of contacts, and offer even more value to our clients,” manager Justine Thomas-Butler said.
The new entity will seek to enhance existing partnerships, expand its global reach and market share, as well as diversify its product offering.
It will continue to be represented by PillowMINT in Australia and New Zealand.
