A travel industry expert and her writer son have launched a unique Australian social media and digital marketing agency – The Social Spider – exclusively for the Australian travel industry.
Backed by more than three decades of experience in the Australian travel industry as a travel agent, product manager, marketer and social media professional, Sam Patton, and her journalism graduate son, Noah, 24, have established The Social Spider to assist travel agents and other travel companies who need help with their social media management and digital marketing, especially smaller travel agents and companies.
“The travel industry has its own unique profile, demands and connections and we have the seasoned experienced and knowledge in this industry necessary to help travel businesses boost their presence in the digital world,” said Sam, the director of The Social Spider who most recently worked as a full-time product manager and marketer for Australian small ship cruise specialist, Cruise Traveller.
“The days of a glossy travel brochure as your main selling tool are over and ads in magazines and newspapers are expensive with a dwindling audience but many businesses, especially smaller operators struggling with time constraints, find the realm of social media and digital marketing daunting so it falls off into the too hard basket, and that’s where we can help with innovative and creative ideas that deliver the goods,” Sam explained.
“We can tailor effective social media and digital solutions campaigns that suit any budget, short term or long term, and we’re Australian owned and operated and working solely for the travel industry so we’re looking forward to helping travel companies build their business in the crucial digital domain.
“I’m Gen X and this generation will be the next big legion of travellers, and Noah is Gen Z and across all forms of social media with an understanding of younger demographics, so we have the knowledge and the tools to help clients build their data base and reach their targets. And we’re as passionate about travel as we are about our clients. Their business is our business.”
The name and logo for The Social Spider was chosen because social media was a vast labyrinth of connections and algorithms linked together, Sam said.
“So, a logo showing a spider sitting on that highway of information seemed logical and the heart in the logo’s centre shows we genuinely care about our clients and that we are real people, not AI bots, here to help people connect to more people.
“The spider also appealed to me as a logo because wherever I go in the world people always ask me about the spiders, snakes and sharks in Australia!”
The Social Spider’s services organise social media set up and management, online marketing, blogs, creative content, press releases and digital campaigns with packages starting from just $95.
Visit www.thesocialspider.com.au for more details.
Feature image: Sam Patton (left), and her journalism graduate son, Noah, 24, in Antarctica.
