MSC Cruises has brought its exclusive MSC Yacht Club experience to 2026 Formula 1 Miami Grand Prix, unveiling the experience as the centerpiece of the Marina during race weekend.
Blending the worlds of cruising and motorsport, the MSC Yacht Club took shape as a striking life-like and multi-deck structure that reimagined trackside hospitality. Positioned along turns 5 through 9, the structure provided fans with views of up to five turns, delivering an experience unlike anything else on the Formula 1 calendar.
Inspired by the brand’s award-winning onboard MSC Yacht Club “ship-within-a-ship” concept, the experience brought MSC Cruises’ most exclusive offering to life in an immersive, high-energy race environment.
The MSC Yacht Club onboard MSC Cruises’ fleet features keycard-only access to an array of private facilities, 24-hour butler and concierge services, spacious and elegantly appointed suites, a dedicated restaurant, lounge, private sundeck with hot tubs, grill restaurant and bar, all within easy reach of everything the rest of the ship has to offer.
“We’re incredibly proud to have brought our iconic MSC Yacht Club concept from sea to trackside at the Formula 1 Crypto.com Miami Gramd Prix – one of the most watched and anticipated races of the season,” MSC Cruises head of sport sponsorships Alberto Revelli said.
“Renowned for its exceptional level of personalised service and exclusivity, the MSC Yacht Club is one of our most celebrated offerings, and we’ve reimagined it as a bold, first-of-its-kind hospitality destination for race weekend. This striking, life-like 15m (50 foot) superyacht placed guests right at the heart of the action, offering some of the best views – another demonstration of how our partnership with motorsport continues to grow from strength to strength since we became a Global Partner of Formula 1 in 2022.”
Marking the most significant hospitality debut at the Miami Grand Prix since 2023, the multi-year installation towered over the track, spanning 80m in length and 29m in width.
It evoked the elegance of a super yacht, with spaces featuring multiple viewing decks, open-air terraces, refined lounges, shaded seating areas and pools.
The broader Marina presented by MSC Cruises also introduced a new general admission viewing platform inside turn 7, allowing race attendees to experience the thrill of Formula 1 cars racing through one of the circuit’s most challenging corners.
Guests relaxed in reserved spaces with trackside views and explored the MSC Yacht Club’s shared spaces, featuring signature MSC Yacht Club towels and the Med by MSC scent found onboard.
Across each deck, guests enjoyed premium experiences and elevated offerings including:
- The Marina Deck – An exclusive area reserved for cabana guests, offering nine private cabanas designed for groups seeking space, comfort and a more intimate race weekend experience, with dedicated seating and a relaxed lounge atmosphere just steps from the track.
- Deck 1 – A vibrant open-air space to relax and recharge, featuring a stunning water feature, comfortable lounge seating for all guests, and sweeping views of the action.
- Deck 2 – The heart of the MSC Yacht Club, offering reserved covered seating with convenient access to on-board dining throughout race weekend. The dining experience included all-day hospitality service and a reservation-only Chef’s Table experience curated by Bagatelle for guests seeking a more intimate culinary offering.
- Deck 3 – Home to the Jack Daniel’s Lounge, this deck offered a full-service bar with custom-crafted cocktails for purchase. Deck 3 also provided reserved covered seating and elevated views of the track.
- Captain’s Deck – The ultimate vantagepoint, offering 360-degree panoramic views across the track and surrounding campus. This private, elevated space offered a commanding view of the on-track action.
MSC Cruises plays a prominent role across the Formula 1 calendar, and this season will be proud title sponsor of three 2026 Formula 1 World Championship Grand Prix races, in Austin, US, Barcelona, Spain, and Sao Paulo, Brazil.
