MSC Cruises has unveiled its latest enhancement in guest experience with MSC Concierge, a next-generation digital service powered by AI that is fully integrated into the MSC for Me application.
With this complimentary service available 24/7, guests can make requests and ask questions through an intuitive, conversational chat interface in more than 90 languages, this is easily accessed on their own smartphone or tablet. The AI service can support in many ways including answering questions, booking services, restaurants, spa treatments, and shore excursions, checking account balances, or finding the perfect entertainment for any mood.
Developed to complement MSC Cruises’ warm hospitality, and not to replace human interaction on board, the tool is now available on majority of the line’s ships* and will be rolled out fleetwide by end of May, following a successful pilot programme which saw a 93 per cent service satisfaction score from over 170,000 guests exchanging over one million messages.
“We are dedicated to offering our guests the ultimate holiday experience across every touchpoint of their cruise,” MSC Cruises chief executive officer Gianni Onorato said. “Combining the latest technology with the warm hospitality of our crew, we are enabling guests to personalise their journey like never before, to create an experience which is truly theirs.
“MSC Concierge allows guests to access the information they need instantly and make service requests from the comfort of their cabin or sun lounger, giving them more freedom to enjoy their time on board, discover new experiences, and make the most of every moment at sea.”
About MSC Concierge
MSC Concierge – MSC Cruises’ free of charge AI driven digital service fully integrated into the MSC for Me App that offers guests on board an intuitive, 24/7 tool that offers personalised recommendations and seamless access to information about their cruise – so guests can simply focus on enjoying their holiday.
- Wide range of functionalities – It gives guests immediate answers to questions about their cruise, enables them to request services, book specialty restaurants and shore excursions, spa treatments, check account balances, personalised entertainment suggestions and more, all through a natural, conversational chat interface.
- Easy access – Fully integrated into the MSC for Me app on guests’ personal device (smartphone or tablet), with no paid-for internet package required – guests simply connect to the ship’s Wi-Fi to benefit from instant access anywhere on the ship, whether it be from the comfort of their cabin, sun lounger or bar.
- Language adaptable – MSC Concierge is available in more than 90 languages.
- Tailored responses – The tool is connected to each booking account, meaning it is aware of personal booking conditions such as drinks packages, experience of booking and cabin type, to give accurate and specific information to each guest.
