MSC names Drew Barrymore Godmother of new MSC World America

MSC Cruises has announced that Drew Barrymore will be the Godmother of its new US flagship, MSC World America.

Barrymore will be cutting the ribbon and triggering the traditional breaking of a bottle of champagne on the ship’s bow alongside Orlando Bloom, who co-stars with her in the company’s “Lets Holiday” campaign that debuted during the Big Game – aka the Super Bowl.

MSC World America’s Naming Ceremony will be held on the evening of Wednesday, April 9, at the new MSC Miami Cruise Terminal, which will be the largest in the world.

“When MSC Cruises asked me to be the Godmother of MSC World America, I immediately said yes!” the actress and host of the Drew Barrymore Show. “I absolutely love to travel – it fuels my soul – and being part of something that helps people set off on incredible adventures is just amazing.

“There’s something so magical about cruises; they let you discover the world in this really fun, unexpected way. And to be able to name MSC World America and send the ship off with well wishes and good luck is such an honour.”

MSC Cruises USA, EVP, Marketing, eCommerce & Sales, Suzanne Salas said Barrymore is the perfect Godmother for MSC World America.

“We are thrilled to continue to partner with her for this campaign. She embodies our brand perfectly, with her exquisite style and grace, and her passion for the comfort and adventure we find through travel,” she said.

“As a family company with over 300 years of seafaring heritage, these events hold a special and personal significance for us. We value the important maritime tradition where our Godmother breaks a bottle of champagne on the hull and officially names the ship, bringing good luck and protection,” she said.

Naming ceremony and celebratory sailing

After the naming ceremony, MSC World America will depart on a celebratory 3-night sailing to Ocean Cay MSC Marine Reserve – MSC Cruises’ breathtaking private island in The Bahamas – which Barrymore and Orlando Bloom are seen visiting in the “Let’s Holiday” campaign.

While docked at Ocean Cay, the MSC Foundation will host a ribbon cutting ceremony for its new Marine Conservation Centre. The facility will serve as a hub for scientists and students involved in the Foundation’s Super Coral Programme, as well as a place where guests can learn more about the programme’s mission to restore coral reefs that have been impacted by climate change.

 About MSC World America

 MSC World America features include:

• Seven districts aimed at providing distinct spaces that allow every type of traveler to enjoy their own holiday experience.
• 19 dining venues, including the only Eataly restaurant at sea.
• 18 bars and lounges, including all-new venues like All Stars Sports Bar and The Loft comedy club.
• The Harbour, an all-new outdoor venue for families featuring the Cliffhanger over-water swing ride, a ropes course, a water park, a playground, relaxation areas, and complimentary grab-and-go dining.
• The outdoor World Promenade, featuring shopping, dining and one of the longest dry slides at sea along with fantastic ocean views.
• The 3-level World Galleria, bustling with activity and lined with bars, shops and restaurants.
• The largest MSC Yacht Club in the Caribbean, which offers luxury and exclusivity with features like 24-hour butler service, keycard-only access, and private amenities.

All of MSC World America’s cruises from Miami include visits to Ocean Cay, with its miles of white sand beaches, crystal clear turquoise water and a variety of activities for all ages. Available itineraries include:

• Eastern Caribbean: Puerto Plata, Dominican Republic; San Juan, Puerto Rico; Ocean Cay.
• Western Caribbean: Costa Maya and Cozumel, Mexico; Roatan, Honduras; Ocean Cay.