Australian-owned booking and ticketing technology platform Nabooki has sharpened its strategic focus on the tourism industry, positioning itself as a dedicated technology partner for tour operators, tourism attractions, and government tourism programs across ANZ and APAC.
The announcement marks a significant step from a broadly capable but generalist platform to a focused, tourism-first technology business.
Nabooki’s platform enables tourism businesses to accept bookings directly, manage capacity, and own their customer relationships. On direct bookings, operators pay no commission, a model the company says reflects its founding principle that small tourism businesses deserve fair terms.
The platform has already been deployed as the infrastructure backbone of government-led economic stimulus programs, including the SA Tourism Commission’s ‘Coast is Calling’ program and Tourism Tasmania’s Off Season Progam.
The company is also the technology partner behind the ticketing and visitor management system at Port Arthur Historic Site in Tasmania, one of Australia’s most-visited heritage attractions.
Nabooki is the booking system itself, the infrastructure operators use to take bookings, manage capacity, handle payments, and now manage trade agents and commission in one place.
“Tourism is not a vertical we’ve moved into. It’s where Nabooki was built and where we intend to lead,” Nabooki founder and CEO Richard Tenser said. “We’ve spent years developing the infrastructure that governments and operators trust. Now we’re making it unmistakably clear who we’re here for.”
Founded on the Sunshine Coast, the platform serves tour operators, tourism attractions and government tourism programs across Australia, New Zealand and the Asia-Pacific. Nabooki operates on a subscription model with no commissions on direct bookings.
With the company attending Arival 360 Brisbane from 22-24 June as a named sponsor, Nabooki is using the conference to introduce its refreshed positioning to the broader tours and activities industry.
Nabooki’s platform serves three distinct customer segments: independent tour operators seeking a simple, subscription-based system with no commissions on direct bookings; major tourism attractions requiring enterprise ticketing and visitor management infrastructure; and government bodies building regional marketplace programs to drive economic activity.
“The tourism industry has been underserved by platforms that were designed for other sectors or built offshore,” Tenser said. “We’re Australian-built, we understand how the industry operates, and we’re structured to support operators rather than extract from them.”
