Adventure World has released the first 2016 edition of its National Geographic Traveller Magazine, with the soft adventure specialist describing it as an “inspirational value-add” when engaging with clients.
The new format includes a dedicated 50-page ‘Adventure World Concierge’ section which acts as a product reference point, making it easier for agents and clients to find trips that are best suited to their travel style.
The refreshed edition, which has doubled in size from its previous issues, has a greater focus on National Geographic imagery, and strongly supports the travel industry by directing readers inspired to book a trip to their local travel agent.
Adventure World general manager Neil Rodgers said: “Our traditional travel brochures act as product ‘tool kits’ in that they convey in-depth product information, maps and itinerary details.
“Whereas the National Geographic Traveller magazine gives us a platform to truly showcase our world of incredible destinations, stunning photography and most importantly it starts a conversation for our agents with their clientele to plan their next dream holiday.”
Adventure World currently distributes the magazine exclusively via its consortia partners and preferred agency network.
