New offerings at W Hollywood unveiled alongside a refresh and amenities upgrade

The newly re-imagined W Hollywood has been unveiled with features of the 319-key hotel refreshed, including the guestrooms and suites, plus the triple-height signature Living Room, Living Room bar and The Garden.

W Hollywood will also open The Patio, a new, all-day dining option situated within The Garden. The property’s rooftop – WET Deck – now features two destination bars and a stunning rooftop venue.

“W Hollywood is pioneering a new, elevated playbook of distinct design, evolved passion programming, and refined service culture,” a statement on the refurbishment said.

The 27871sqm hotel underwent the full renovation following owners Trinity Fund Advisors and Oaktree Capital Management’s $197 million purchase of the California property in 2021. The refurbishment included the property’s guest rooms and amenities, including its fitness centre, gathering spaces and dining concepts.

W Hotels from Marriott International unveiled the refurb yesterday, showing off the redesigned signature gym, FIT, relocating it to a prime destination just steps away from the Living Room and adjacent to The Garden.

The Great Room is a deceptively simple and flexible 468sqm event space featuring moveable bars, tables and furniture for multiple configurations. The property also features 11 meeting rooms spanning 3251sqm on the same floor.

The renovation was part of a multiyear brand evolution for W Hotels in North America, according to Marriott. Marriott is strategically expanding its luxury portfolio amid heightened demand in the segment.

“This hotel was tailor-made for the modern traveler who craves authenticity, creativity, and a deep connection to the cultural fabric of Hollywood,” George Fleck, senior vice president and global brand leader for W Hotels, said in a statement.

“We have crafted an experience that not only reflects the vibrant spirit of this iconic destination, but also sets a new standard for what W Hotels represents on a global scale.”

The vision of New York-based design and architecture firm Rockwell Group, the hotel’s renovated guest rooms and suites offer bespoke design elements aimed at “creating a luxurious, residential feel”. The rooms include curved seating areas, oversized encased window seats and custom light fixtures.

W Hollywood has revamped amenities and gathering spaces such as a “secret garden-like oasis,” deemed the Living Room, which includes a conversation pit, a bar and a grand fireplace. The property also offers an outdoor gathering space, The Garden, and several new food and beverage concepts.

On the rooftop, bars Sunrise and Sunset offer poolside services, and events venue Loft features panoramic views of Los Angeles and the Hollywood Hills. According to Marriott, Loft will be “equipped with a custom immersive, audiovisual mapping system to create a dynamic and interactive sensory experience for guests.” The space is designed to host events like experiential artist showcases, Marriott detailed.

The property’s debut comes amid Marriott’s larger push in luxury, a segment forecasted to see significant growth in the next year.