The New York City Tourism + Conventions led a successful sales mission to Australia from 12 to 24 February 2025.
Joined by members ACE Hotel Brooklyn, Disney Theatrical Group, Empire State Building, Hotel Beacon, Rockefeller Centre and Trump International Hotel & Tower, the team met with nearly 300 tour operators and luxury travel advisors at events in Sydney, Perth, Adelaide, Brisbane, Gold Coast and Melbourne. Guests heard updates and what’s new from the members well as Reginald Charlot, NYC Tourism + Conventions’ senior vice president, Tourism Market Development.
“Australia is currently NYC’s 9th international market and is forecasted to contribute more than 500,000 visitors to NYC in 2025,” Charlot said. “In 2024, New York City welcomed 64.3 million travellers. The City is expecting 67.6 million travellers this year, marking a full tourism recovery.”

