Norwegian Cruise Line makes change ups to leadership structure

Norwegian Cruise Line (NCL), today announced the appointment of Jason Krimmel as its head of international business.

Ben Angell, vice president and managing director APAC, also maintains his responsibilities for the NCL brand in the Asia Pacific at a pivotal time for the return of cruise to the region.

With a focus on optimising collaboration between regions, surfacing new sales opportunities, and driving impactful through-the-line campaigns, Krimmel will oversee NCL’s sales, marketing and brand communication efforts outside of the United States and Canada – including the Asia Pacific region – to expand the brand’s international footprint.

“His vast experience, international mindset and exceptional leadership make him the right person to strengthen our Brand’s position with international trade and consumers while we’re preparing to welcome five additional ships of our ground-breaking Prima Class and extend our capacity by 40 per cent by 2027,” Todd Hamilton, NCL’s senior vice president of sales, said.

Since joining NCL in 2003 as business development manager for North Texas, Krimmel has held various positions. His most recent role, vice president of international marketing and global creative strategy, he and his team successfully launched the ‘Break Free’, NCL’s most extensive international marketing campaign to date, with TV integrations globally.

“I’m excited to lead NCL’s international business and further grow our most-promising markets,” Krimmel said.

“The anticipated arrival of Norwegian Viva, the 19^th ship in our award-winning fleet, and our return to destinations worldwide will allow us to fully capitalize on the unleashed pent-up demand for cruising worldwide and turn 2023 into NCL’s most successful year to date.”

Norwegian Spirit became the first NCL ship to sail Australian waters in almost three years in December 2022, while Norwegian Jewel returns to Asia from October 2023.