Novotel partners with Paris Saint-Germain for Jakarta’s new Legendary Room

Novotel has partnered with the iconic Paris Saint-Germain (PSG) football team to celebrate the career of Javier Pastore at Novotel Jakarta Cikini.

As part of the global Novotel Legendary Rooms initiative, the and bespoke hotel room brings to life the legacy of one of PSG’s most iconic players, offering guests a unique blend of storytelling, design, and hospitality.

“At Novotel, we believe travel is about more than just a destination, it’s about passion, experience, and unforgettable moments. This is one of those moments,” Novotel global brand president Jean-Yves Minet said.

“The Legendary Rooms build on the remarkable success of La Suite Novotel by ALL.com at Parc des Princes, which captured the imagination of fans worldwide. Our new experiential room concept with PSG extends this vision, creating opportunities around the world to bring fans closer to the game they love through innovative and unforgettable experiences that celebrate their heroes. This is more than a stay – it’s a journey into the story of football.”

“With this collaboration, we aim to offer our fans a unique and memorable experience by allowing them to relive the key moments in the history of Paris Saint-Germain through its greatest legends,” Paris Saint-Germain diversification and merchandising director Nadia Benmokhtar said.

“It is an honour to celebrate Javier Pastore and his legacy, through a project that transcends borders and embodies the spirit and greatness of Paris Saint-Germain”.

A bespoke tribute 

The Room at Novotel Jakarta Cikini pays homage to Javier Pastore, renowned for his contributions to PSG and the wider football world.

Designed to catch the eyes of football fanatics headed abroad, the Legendary Room at Novotel Jakarta Cikini features memorabilia, interactive digital content,and decor inspired by Javier Pastore’s life and career.

Upon entering, guests are greeted by the iconic colours of Paris Saint-Germain, enhanced by exclusive themed details. A warm welcome includes specially curated PSG-themed amenities, such as sweet bites, chocolates, and a soft soccer ball, adding a personalised touch to the stay.

The room features a pop art-inspired headboard with Pastore’s portrait, a vintage framed photograph and a signed football jersey. A custom-designed carpet, themed cushions and bed linens, and window decal celebrate the magic of Paris.

The space also features signed memorabilia including boots, a ball in a protective display and a PSG-inspired lamp, bringing the energy of the stadium into the room.

“Javier Pastore is not just a football hero but a true inspiration to fans worldwide,” Accor COO (premium, upscale and economy – Asia), Garth Simmons said.

“We are thrilled to honour his legacy with this unique experience at Novotel Jakarta Cikini, Indonesia – one of our flagship Novotel addresses in Asia – proudly curating an unforgettable journey where guests can fully immerse themselves in his legendary story”.

Exclusive digital content

Guests of the Legendary Room unlock exclusive digital content upon check-in. This includes behind-the-scenes insights into Javier Pastore’s career, featuring interviews, highlights, and iconic PSG moments.

The digital content includes Jakarta recommendations inspired by the legend’s favourite spots, while younger fans can enjoy interactive content connecting them to Javier Pastore. Blending innovation and storytelling, this digital experience enhances the Legendary Room, creating lasting memories for every guest.