Omio has launched in its 47th market, with a high-profile rollout in Japan, marking a step-change in how international travellers navigate the country.
From the ultra-high-speed Shinkansen bullet trains to vast regional rail networks, long-distance buses, domestic flights, extensive ferry routes and Japan Rail Passes, the platform unifies one of the world’s most sophisticated transport ecosystems into a seamless experience.
“Japan is the gold standard of modern mobility. Its high-speed rail, dense regional networks, domestic aviation and ferry systems operate at a scale and precision that few countries can match,” Omio founder and CEO Naren Shaam said.
“Bringing this ecosystem onto Omio is a defining moment for our platform. It reflects our ambition to organise the world’s most advanced transport networks within one intelligent interface, making seamless multimodal travel the default for global travellers.”
Japan’s rising global demand
Japan is experiencing record numbers of inbound tourists. In 2025, the country surpassed 40 million international visitors for the first time – a 15.8 per cent increase year-on-year – cementing its position as one of the world’s most in-demand destinations. More than one million Australians also visited last year, also a record number. With tier-one media outlets and travel influencers declaring 2026 the year to visit Japan, the hype is far from slowing.
More than 1 million Australian visitors hit Japan’s shores in 2025
Favourable exchange rates have elevated Japan’s appeal, making it even more accessible to international visitors, particularly during peak travel seasons. As tourism numbers continue to rise, famous locations such as Mount Fuji and Kyoto are seeing increased demand. Encouraging a more balanced distribution of tourist flows is key to preserving both authentic travel experiences and longevity of local communities.
Simplifying travel across Japan
Japan’s ground transport network is one of the largest and most intensively used in the world. Bullet trains are just the beginning. High-frequency intercity buses, a comprehensive domestic aviation network, and ferry routes connecting thousands of islands make for a complex transport network, especially for those who don’t navigate it daily.
With Omio visitors can search, compare, and book Shinkansen tickets, regional rail, long-distance buses, domestic flights, and ferries on a single app. Japan travellers can also book Japan Rail Passes for multi-stop exploration across the country. By unifying all these transport options in one place, Omio removes the friction of navigating unfamiliar systems, enabling travellers to explore the country in a radically different way, while still respecting local culture.
A new feature, Omio Advance, allows train bookings across Japan to be booked up to 12 months in advance.
Milestone in global expansion
Available in 32 languages and supporting 33 currencies, Omio unlocks a country for apprehensive travellers, giving them the confidence to travel outside their comfort zone. For the more seasoned traveller, the platform’s extensive coverage makes lesser-known regions more accessible, which reduces pressure on iconic landmarks.
Japan is Omio’s 47th market and its first in East Asia. Following recent launches across Southeast Asia and Brazil. By 2028, the Omio Group aims to operate in more than 70 markets.
