Ormina Tours has partnered with Switzerland Tourism to launch a new campaign targeting Aussie travellers and encouraging visits to Switzerland during the autumn shoulder season.
The initiative positions autumn as one of the most rewarding times to travel, with fewer crowds, strong rail access and improved value when itineraries are designed holistically.
To support the campaign, Ormina Tours has introduced new and refreshed journeys across Zurich, Geneva and the Jungfrau Region, alongside its flagship Autumn in Switzerland itinerary. The campaign aims to reposition Switzerland as a multi-night, experience-rich destination beyond peak-season travel.
The campaign addresses key trade challenges, including the perception of Switzerland as a high-cost, short-stay destination and a limited understanding of its appeal beyond peak winter and summer seasons.
At the core of the initiative is Ormina Tours’ focus on value per night, achieved through the seamless integration of accommodation, scenic rail journeys and curated cultural experiences within a single itinerary. This reduces fragmented planning and ensures each element of the journey contributes meaningfully to the overall experience.
The partnership aligns with Switzerland Tourism’s broader focus on sustainable, year-round travel demand and supports Ormina Tours’ continued growth in the Australian luxury market through curated, experience-led European itineraries.
