Outrigger Resorts & Hotels has announced a brand revitalisation with a new website, new properties and a new icon on the horizon.
New website
This strategic direction incorporates a multi-million dollar technology stack – most notably, the all-new Outrigger.com website.
Developed in partnership with Rightpoint, the website uses the Optimizely platform to deliver a personalised experience with content updated daily. The launch of Outrigger.com comes on the heels of the group’s Cyber Sale, connecting guests to its rates and re-introducing the Outrigger DISCOVERY loyalty program.
New properties
In the last 18 months, five premier beach resorts have been added to the brand’s portfolio – one in Hawaii, one in the Maldives and three in Thailand.
The company has earmarked US$250 million ($360 million) to reinvest in its Hawaii assets, including the flagship Outrigger Reef Waikiki Beach Resort, Outrigger Kona Resort & Spa, Waikiki Malia and Outrigger Waikiki Beachcomber Hotel – which has more enhancements on the horizon.
As part of the brand revitalisation, the name of Hawaii’s first and only craft hotel – Waikiki Beachcomber by Outrigger – has transitioned to Outrigger Waikiki Beachcomber Hotel.
With its central location, steps to Waikīkī Beach – the Hawaii hotel draws inspiration from local artisans who are integral to the interior design and modern Waikīkī vibe of the craft property.
The alliance of extraordinary collaborators named “The Beachcomber Originals,” contribute to the hotel’s look, sound and taste to create a one-of-a-kind journey of the senses for its visitors.
New icon
Guests will also start to see the new Outrigger icon throughout its properties, collateral and logo wear. Because watching the sunrise and sunset over the sea is an integral part of a beach vacation – the “O” is akin to the warm island sun, resting on an ocean wave.
Featured Image: Outrigger Reef Waikiki Beach Resort (Supplied)
