Award-winning innovative boutique lifestyle hotel collection, Ovolo Hotels, has announced a strategic partnership with Nodal, a rising star in the marketing world with industry-leading AI-powered digital marketing solutions.
The collaboration aims to harness the power of artificial intelligence to elevate Ovolo’s marketing efforts driving performance-driven results.
The eclectic hospitality brand has made a name for itself by challenging the status quo. With a commitment to providing guests with unforgettable experiences, Ovolo is poised to leverage Nodal’s cutting-edge AI optimisation techniques to further amplify its brand presence and reach new audiences.
Nodal’s expertise in AI optimisation at scale positions them as a trailblazer in the digital marketing landscape, by utilising advanced data analytics and machine learning algorithms.
Nodal uses AI to understand personas in a deeper way and craft targeted campaigns to ensure Ovolo’s unique message reaches the right audience at the right time, whilst utilising ‘Connect’, their AI platform, to distribute insights, personalised reports and advanced analytics across the entire Ovolo business. This partnership will enable Ovolo to tap into Nodal’s innovative strategies, driving engagement and conversions while maintaining the brand’s unique identity.
As part of the engagement, Nodal will be rolling out ‘Connect’, their proprietary AI platform, to centralise all the disparate marketing, CRM and property management platforms into one customised interface. The stakeholders within Ovolo will all have their own personalised AI chatbot that uncovers market insights, brand monitoring and end-to-end performance reporting tailored to their specific needs. This is a world first for the hospitality industry that continues Ovolo’s legacy as true innovators in the ever-challenging travel environment.
“We are excited to partner with Ovolo Hotels, a brand that embodies creativity and a fresh perspective in the hospitality and tourism sector,” Nodal founder Tim Durgan said.
Co-founder Daniel Gibson added: “Our AI-powered solutions will empower Ovolo to not only enhance its marketing efforts but also to create personalised experiences that resonate with their guests. Together, we will redefine what it means to connect with travellers in today’s digital age.”
Ovolo Hotels is equally enthusiastic about the partnership.
“At Ovolo, we pride ourselves on being a challenger brand that constantly seeks to innovate and elevate,” said Ovolo Hotels group director of Marketing, Stephen Howard, said.
“Collaborating with Nodal is a world first and we are confident that we will unlock new opportunities for growth and engagement, ensuring that our marketing strategies are as dynamic and unique as our hotels, whilst also ensuring our internal communication and reporting is robust.”
As the hospitality and tourism industry continues to evolve, the partnership between Nodal and Ovolo Hotels represents a significant step forward in leveraging technology to create impactful marketing strategies. Together, they will set a new standard for how brands can utilise AI to connect with consumers, drive loyalty, and ultimately, enhance the overall guest experience.
Featured image: Nodal founder Tim Durgan Ovolo Hotels group director of Marketing, Stephen Howard.
