Boutique hotel brand, Ovolo Hotels, has donned its best frock and signed on to become the first long-term official hotel of Mercedes-Benz Fashion Week Australia (MBFWA).
With a three-year partnership established, the match-up starts from the 2017 show (occurring from 14 – 19 May), and involves Ovolo Hotels becoming fashion HQ for Australian and International designers, editors, buyers, and fashionistas descending upon Sydney for the event.
Being its first-ever major partnership in Australia, Ovolo has several ambitious goals, and chief operating office of the Hotel group, Dave Baswal, said, “Since we opened, Ovolo has set itself apart as the destination where effortless style, impeccable design and world-class hospitality truly co-exist.
“With our new MBFWA partnership, we aim to show the fashion world that we love and embrace them, and that they always have a home at Ovolo. Whether its offering them an unforgettable stay, a central meeting point for drinks, or a mind-blowing “OMG-I-didn’t-think-that-was-possible” event venue, we want industry professionals and fashionista’s alike to know that Ovolo Hotels is where they ought to be.”
During MBFWA ‘17, Ovolo Woolloomooloo will host a range of activities including runway show viewings, Fashion Week-inspired drinking & dining menus, afterparties, model castings and photoshoots held across various areas of the design-driven hotel.
In addition, MBFWA ’17 attendees will also get a taste of Ovolo’s hospitality, with a mini version of its famed Lo-Lounge occupying space at Carriageworks.
Sharing what takeaways other firms should have from the partnership, Joanna Hillier, events sales manager at Ovolo Woolloomooloo explained, “Partnerships are designed for mutual benefit, and as hotelier, we have one of the most prized assets to leverage: accommodation.
“When deciding who to collaborate with at Ovolo, we look for firms that share similar ethos in terms of being millennial-minded, thought-provoking, and maybe even a bit controversial. The same applies to how we approach events – no two are ever the same with the versatility our wharf-side Woolloomooloo property provides.
“Whether it’s a bank, music/entertainment group, non-profit or local community organisation, we welcome all to visit the property, and see just what’s possible when Effortless Living dictates the order of things.”
