Preferred Hotels & Resorts, in partnership with InRadius, is launching The Preferred Experience – a five-day luxury driving journey through Germany and Austria in July 2026.
The Alpine experience pairs iconic mountain routes driven in high-performance sports cars with curated stays at select Preferred Hotels & Resorts properties, blending adventure with refined hospitality.
Designed for a select group of just 20 participants, this immersive Alpine adventure invites guests to explore iconic mountain routes behind the wheel of exclusive sports cars, while enjoying curated stays at select Preferred Hotels & Resorts properties. From the vibrant city of Munich to the serene beauty of the Austrian Alps and the Chiemgau region, each stage of the journey blends scenic exploration with exceptional hospitality and culinary excellence.
“Our vision is to continuously redefine luxury travel by creating experiences that go beyond the expected,” Preferred Hotels & Resorts executive vice president Europe Brenda Collin said. “With The Preferred Experience, we are bringing together the thrill of the open road and the comfort of world-class independent hotels to deliver a journey that is as dynamic as it is indulgent.”
Available on four select departure dates in July 2026 (5 to 9, 11 to 15, 17 to 21, and 23 to 27 July), the five-day itinerary begins and ends in Munich, guiding guests through some of Europe’s most spectacular driving terrain, including the Hahntennjoch Pass, Gerlos Pass, and the scenic routes of Tyrol and Styria.
Along the way, participants stay at member properties including Hotel Bayerischer Hof in Munich, Germany; Interalpen-Hotel Tyrol in Telfs-Buchen, Austria; Imlauer Hotel Schloss Pichlarn in Aigen im Ennstal, Austria; and Das Achental in Grassau, Germany.
Itinerary highlights
- Munich, Germany (Day 1):
Guests arrive in Munich and are welcomed with a seamless airport transfer to the iconic Hotel Bayerischer Hof. The experience begins with time to unwind in the spa before an elegant welcome dinner and driver briefing, setting the tone for the journey ahead. - Tyrol, Austria (Day 2):
Following a visit to Motorworld Munich, participants take the wheel of their exclusive sports cars and embark on their first Alpine drive. Highlights include the turquoise waters of Lake Plansee and the winding Hahntennjoch Pass, culminating in a stay at Interalpen-Hotel Tyrol, complete with panoramic views and a refined five-course dinner. - Styria & Salzburg Region, Austria (Day 3):
The journey continues through the Gerlos Pass past the Krimml Waterfalls, with a scenic ascent to a traditional alpine hut in Maria Alm for a unique culinary experience. Guests then arrive at IMLAUER Hotel Schloss Pichlarn, where they can explore the resort or enjoy the property’s championship golf course. - Chiemgau Region, Germany (Day 4):
Driving through the distinctive landscapes of Styria, guests reach Das Achental in Bavaria. The afternoon is dedicated to relaxation and leisure, from spa treatments to golf and tennis, followed by a convivial farewell dinner reflecting on the journey’s highlights. - Munich, Germany (Day 5):
The final leg returns guests to Munich, concluding with transfers to the airport or the option to extend their stay within the Preferred Hotels & Resorts portfolio.
Throughout the experience, guests can enjoy a curated program including four days of driving in a premium sports car, guided routes, luxury accommodations, fine dining, and exclusive access to automotive and cultural highlights. The journey also includes transfers and travel insurance for added peace of mind.
Places are limited to 20 participants, pricing begins at EUR11,290 (around AU$18,409.47) per person for single occupancy (shared car) or EUR10,990 (around AU$17,920.29) per person for double occupancy.
