Princess Cruises is celebrating 50 years of cruising in Australia with a major trade incentive, “50 Prizes for 50 Years”, designed to reward Aussie travel agents and drive bookings across 2026 sailings.
“Anchored in Australia! – 50 Prizes for 50 Years” runs from 19 January to 15 April 2026, with travel agents earning entries for qualifying Princess Plus or Princess Premier bookings.
Major prizes (15 winners)
- Five winners per prize across three Australian cruise experiences
6-11 October 2026 – Twin-share Balcony or Oceanview stateroom aboard Crown Princess: 4-night Australian Seacation from Sydney to Melbourne.
3-9 November 2026 – Twin-share Balcony stateroom aboard Crown Princess: 5-night Australian Seacation from Sydney to Auckland.
3-6 December 2026 – Twin-share Balcony stateroom aboard Royal Princess: 2-night Australian Seacation from Brisbane to Sydney.
Minor prizes
- 35 x $50 Visa Gift Cards
How agents enter
- Make a Princess Plus or Princess Premier booking during the incentive period
- Submit a 25-words-or-less response to: “What’s your favourite Princess Cruises memory from Australia or New Zealand?”
- Enter via OneSource using the booking reference
Digital assets, T&Cs and entry details will be available via OneSource, with EDM support and point-of-sale materials rolling out from launch.
This incentive forms part of Princess Cruises’ broader celebration of five decades sailing in Australia and reinforces the line’s ongoing commitment to the local trade. Please let me know if you’d like further details, imagery, or commentary.
