Princess Cruises has wrapped up its national Alaska trade roadshow, welcoming 289 travel advisors across five events in Brisbane, Adelaide, Sydney, Perth and Melbourne.
The Alaska-inspired events combined destination training, networking and axe throwing, giving advisors a taste of The Great Land.
Princess Cruises held the roadshow in partnership with Visit Seattle and State of Washington Tourism.
The roadshow supported the cruise line’s ongoing Alaska booking incentive, which will invite 10 travel advisors to join a co-hosted Alaska famil in May 2027, including Seattle accommodation and a seven-night cruise aboard Star Princess.
“We were pleased to partner with Princess Cruises on these exciting and engaging training events; educating advisors is an important part of marketing Seattle as the gateway to Alaska cruising,” ANZ Account Director for Visit Seattle and State of Washington Tourism Millie Browne said.
The cruise line started inviting travel advisors to the axe-throwing Alaskan trade roadshow roughly a month ago. Additionally, just yesterday, the line also launched its 2026-2027 Australian summer season.
