Qantas has added four department stores, seven fashion retailers and two electronic outfits to its Online Mall, giving Frequent Flyers even more opportunities to boost their points balance while they shop.
Leading brands coming online during February include Saks Fifth Avenue, Marks & Spencer, Bloomingdales, Bonds, SABA, Samsung and Appliances Online.
The Qantas Online Mall, accessed via qantaspoints.com, offers Frequent Flyer members the chance to earn Qantas Points while shopping online.
Qantas Loyalty CEO Lesley Grant said the Qantas Frequent Flyer program has evolved considerably in recent years, adding over 2000 ways to earn points for activities besides flying.
“From buying groceries, using your credit card, dining out and enjoying a glass of wine, to chatting on the phone and shopping online – you really can earn Qantas Points as part of your normal day-to-day activities,” Grant said.
“Frequent Flyer members can earn up to five points for every dollar spent with our new Online Mall partners, which are a mix of much loved Australian and international brands.
“We’ve also got a unique offering – thanks to overseas brands including America’s J Crew and Macy’s, and the UK’s Selfridges – because these are brands that don’t have a physical retail presence in Australia.
“The reward that the majority of our Frequent Flyer members are striving for is flights and upgrades to a more premium cabin. This is why they’re accruing points and why every time we bring new partners into the program we’re helping our members get to their destination that much faster.”
The introduction of Bonds also brings together two iconic Australian brands.
Bonds digital marketing manager Ryan Wilson said online is a major channel to strengthen the brand, and they’re confident in their presence in the Online Mall, while Neiman Marcus’ Lindy Rawlinson added that they are pleased with how their brand reach into Australia has grown.
Over the past three years Qantas Loyalty has created a variety of businesses and initiatives adjacent to Qantas Frequent Flyer, offering members extra opportunities to earn Qantas Points.
These businesses include Qantas Cash, the business rewards program Aquire, Qantas Golf Club and Qantas epiQure (wine club).
The access point to the Online Mall at qantaspoint.com is also designed to help Frequent Flyers understand how they can maximise their points earn and get the most out of their membership.
