A while ago, we reported that our national carrier had hired fashionista Jessica Hart to design bespoke scarves for, well, we’re still not really sure why.
The model has taken up the role as Qantas’ trend consultant, with her first assignment to nominate a destination that “feels like home” which would be the inspiration of a limited edition cashmere blend scarf.
Melbourne’s renowned laneways and food scene are at the heart of Hart’s design, with leading Australian scarf brand, Bird & Knoll collaborating on the creation.
Melbourne was a clear winner in Hart’s eyes, and the scarf design reflects her favourite colours and the streetscape art of Hosier Lane and its cornerstone restaurant, MoVida.
Qantas Group’s executive of brand, marketing and corporate affairs, Olivia Wirth, said the airline was pleased to show its support for the nation’s fashion industry and promote the unique beauty of Australia.
“We take great pride in supporting Australian fashion designers, destinations and talent and we’re really excited about our collaboration with Bird & Knoll to bring extra style to the Qantas travel experience,” Wirth said.
Designers Natalie Knoll and Macayla Chapman said the scarf is the perfect accessory for any journey.
“We are excited to be working with Qantas to launch this beautiful limited edition scarf today. It translates effortlessly from poolside sarong to an elegant inflight cover-up so it’s ideal for popping in your hand luggage.”
“We are also looking forward to showcasing the scarf and our emerging brand on a global platform and reaching a whole new audience through this partnership.”
The scarf retails for $298 and is available to purchase on qantasshop.com.au, InSky Shopping and through Bird and Knoll stockists including David Jones, Husk and Bird & Knoll.
We’ve got a gallery of snaps below for your perusal:
