Qantas has partnered with R.M.Williams to launch a new collection of premium Business Class amenity kits, bringing together two of Australia’s most iconic brands.
The exclusive kits also feature skincare products from Australian brand Grown Alchemist and are being rolled out to Qantas Business customers on selected international routes, with a progressive expansion across the airline’s global network.
Long considered a collectable item among Qantas Frequent Flyers, the new amenity kits have been designed as keepsakes, with many intended to be reused as everyday travel or lifestyle accessories. The collection includes four distinctive designs, inspired by a warm, earthy colour palette reflecting Australia’s natural landscape.
Each kit is finished with R.M.Williams’ signature trims and a practical frogmouth opening for easy access inflight. A standout detail is the interior lining, which features an archival map of the 100-mile stretch between Winton and Longreach – a nod to the region where Qantas was founded and where Reginald Murray Williams once travelled on horseback.
Inside, Business customers will find a curated selection of inflight comforts, including Grown Alchemist hydrating day cream, restorative hand cream and nourishing lip balm. The kits also include recycled PET socks, an eye mask, 3M earplugs, and a bamboo toothbrush with Colgate toothpaste.
Qantas Group chief brand and corporate affairs officer Danielle Keighery said the airline knows how much customers value a bespoke amenity kit, describing the new range as a keepsake designed to elevate the premium Business experience.
R.M.Williams head of marketing Victoria Taylor said the partnership reflects a shared commitment to the Australian spirit, quality craftsmanship and products designed to endure the long journey.
