Qantas is making its frequent flyer program, which boasts 11.2 million members, more attractive for new parents.
The changes mean that members on parental leave can keep their tier status for up to 18 month, even if they’re not earning points.
Qantas Loyalty chief executive Lesley Grant said the changes were prompted by feedback from members wanting more membership flexibility, especially when they take parental leave.
From Tuesday, the so-called Status Hold initiative lets eligible Silver, Gold and Platinum frequent flyer members keep their status for up to 18 months, even if they are not earning the number of status credits usually required to retain their relevant tier.
The members will also continue to enjoy their existing tier benefits, which may include lounge access, bonus points offers and preferred seating options.
