Qatar Airways has partnered with tennis star Novak Djokovic as the airline’s Global Brand Ambassador and Wellness Advisor.
The partnership was unveiled at the Altitude Wellness Centre at Al Maha Qatar Airways Crew Accommodation Building, in Doha.
“We are thrilled to welcome Novak Djokovic to the Qatar Airways family,”Qatar Airways group CEO, Engr. Badr Mohammed Al-Meer, said.
“Novak’s extraordinary career, defined by record-breaking achievements and an unrelenting drive to succeed, mirrors our own commitment to excellence. Our global network will support Novak as he competes at the highest level in tournaments around the world and continues to set new standards in the sport of tennis. Novak truly personifies the ambitious drive for excellence, making the tennis legend the perfect choice as our Global Brand Ambassador and Wellness Advisor.”
It is a multi-year collaboration which positions Qatar Airways as the Official Airline Partner of Djokovic, bringing together the World’s Best Airline, as voted by Skytrax in 2024, and a sporting icon renowned for excellence, resilience, and global appeal.
Djokovic stands as one of the greatest athletes in history, with 24 Grand Slam titles and a gold medal the 2024 Paris Olympics. From his dominance on Wimbledon’s grass courts to his mastery of Melbourne’s hard courts, Novak has consistently set records and inspired millions. His career reflects the same values of perseverance, excellence, and global influence that define Qatar Airways as the World’s Best Airline.
“It is my great pleasure and honour to partner with Qatar Airways, a company I admire for many years not just for its impeccable service to its customers and employees, but also because it recognises the importance of wellbeing and longevity which is a passion of mine,” Djokovic, said.
“I believe that together we will be able to add more value and quality to the award-winning experience for the customers worldwide. As I continue to travel the world as a professional athlete, with my family and for business, I am grateful to have Qatar Airways as my partner.”
Qatar Airways will also work with Djokovic to further elevate the Qatar ExxonMobil Open, now an ATP 500 event, which is held in January at the Khalifa International Tennis and Squash Complex in Doha. Djokovic won back-to-back titles in 2016 and 2017.
Qatar will become a hub for Djokovic’s patented “Regenesis” Pod technology, a solution in recovery and wellness. Designed to enhance physical recovery and optimise performance, the Regenesis Pod provides advanced recovery methods for athletes and individuals alike.
This partnership marks another milestone in Qatar Airways’ portfolio in the sprts mad Qatar, with high-profile global sports partnerships including FIFA, AFC, UEFA, Paris-Saint Germain (PSG), FC Internazionale Milano, The Royal Challengers Bangalore (RCB), CONCACAF, Formula 1®, MotoGP, the IRONMAN Triathlon Series, the United Rugby Championship (URC) and European Professional Club Rugby (EPCR), French Rugby Team – Section Paloise, The British and Irish Lions Tour of Australia 2025, The Brooklyn Nets NBA Team, and multiple other disciplines including Australian football, equestrian, kitesurfing, motor racing, padel, squash, and tennis.
