The Crisafulli Government has launched a new incentive scheme offering 10,000 discounts of $100 on eligible regional tours, attractions and experiences across Queensland.
The Regional Rewards campaign, welcomed by the Queensland Tourism Industry Council (QTIC), is expected to generate more than $2 million in direct economic benefit for tourism operators and communities across the state.
QTIC CEO Natassia Wheeler described the initiative as advocacy translating into action. “This is exactly the type of targeted initiative industry has been calling for,” she said. “QTIC has been actively advocating for measures that encourage more visitors to book tours, attractions and experiences, particularly in regional Queensland where tourism plays such an important role in supporting local jobs, businesses and communities.”
Wheeler said initiatives like Regional Rewards help convert travel intention into actual bookings. Queensland’s visitor economy generates more than $43 billion in expenditure annually and supports hundreds of thousands of jobs across the state.
The campaign is one of several recent policy wins QTIC has attributed to its industry advocacy work. Earlier this month, the Crisafulli Government announced reforms to Queensland’s e-mobility legislation, striking a balance between public safety and maintaining accessibility for visitors and tourism operators reliant on compliant e-bikes and e-scooters. QTIC also welcomed Brisbane City Council’s decision not to proceed with proposed restrictions on short-stay accommodation providers, following advocacy alongside industry and Airbnb – an outcome the council described as significant as Queensland prepares for Brisbane 2032.
“These outcomes demonstrate the importance of having a strong industry voice at the table,” Wheeler said. “We will continue working with government on the issues that matter most to tourism businesses, including the cost of doing business, workforce challenges, insurance affordability, regional access and visitor demand.”
