Alaska Airlines has launched a new ad campaign, “The Care Coalition”, which aims to reassure customers the airline cares about them and their concerns during such a difficult time.
The campaign was developed in collaboration with the independent ad agency, Mekanism, who have been long-term partners with Alaska Airlines.
“The Care Coalition” features in several TV spots – all directed by Tim & Eric of the Tim and Eric Awesome Show, Great Job! series – and feature some notable cameos, including Queer Eye’s Tan France and prominent TikTok personality, Nick Cho (aka, ‘@YourKoreanDad’).
The 60-second spot sees a roundtable discussion held between members of the “Care Coalition” to determine who can join their ranks – among which is ‘Funshine’ the Care Bear, a talking Snuggie, ‘Mother Nature’, a grandma, and a dog.
The Snuggie nominates Alaska Airlines, which receives some sceptical responses from the other members. Funshine even asks, “A caring airline? Wait, those exist?”
However, other members quickly vouch for the airline, with Mother Nature noting the company was the first airline to switch from plastic to paper-bottled water, and Cho observes the airline hires from many “caring professions”, including nurses and teachers.
The Care Coalition members unanimously agree to welcome Alaska Airlines as their first airline member, after which the ad concludes with the slogan, “We Care A Lot!”
30-second spots have also been released, similarly showing the Care Coalition acknowledging the airline’s caring ethos, and adopting them as one of their own.
The spots originally debuted during the Winter Olympics broadcast in California, but will also feature in the upcoming Super Bowl LVI broadcast.
“The Care Coalition” will also feature in OOH, print, radio and socials. In America, that is. Sorry!
