Rebel Wilson to be new face of Tourism Fiji ahead of country’s reopening

Move over Chris Hemsworth – there’s a new celebrity tourism advocate in town.

Rebel Wilson has been revealed as the new face of Tourism Fiji, and some reports reckon she struck a deal that could rival Hemsworth’s partnership with Tourism Australia.

Wilson has been posting images of herself enjoying Fiji’s picturesque beaches, including a “shipwrecked-glam” look and some behind-the-scenes videos.

“Discovering happiness …and sooooo much more (to be revealed soon 😜),” the Hollywood star said in one caption.

Tourism Fiji CEO Brent Hill told The Daily Telegraph the new campaign is called ‘Open for Happiness’ and reflects the genuine warmth and “Bula spirit” that encapsulates the destination.

“We look forward to shortly sharing the full campaign and showing what Rebel got up to during her time here in Fiji,” Hill said.

The campaign will launch in two weeks, in time for 1 December, when the popular tourist spot is set to reopen to international travellers.

The Australian actress, who grew up in Sydney’s western suburbs, has starred in numerous blockbusters, including Bridesmaids and Pitch Perfect.

 

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A post shared by Rebel Wilson (@rebelwilson)

She has been contracted to promote the destination well into 2022, and sources told The Daily Telegraph the deal was worth seven figures.

Tourism Fiji recently released a campaign encouraging Australians to holiday in the South Pacific archipelago.

In October, Fiji’s Prime Minister, Frank Bainimarama, said the country’s borders will reopen to international visitors from select countries from 1 December 2021.

Travellers from Australia, New Zealand, the US, the UK, the United Arab Emirates, Canada, Qatar, Germany, Spain, France, the Republic of Korea, Singapore, Switzerland, Japan, and most Pacific Island countries and territories will be the first lot permitted to travel to the destination.

Fiji Airways will resume flights between Sydney and Nadi from the date that borders reopen, with flights taking off from Sydney on the morning of 1 December.

The airline will launch 14 flights a week from Sydney (twice a day) on the new state-of-the-art Airbus A350-900 and energy-efficient Boeing 737 Max, with daily flights from Melbourne and Brisbane also scheduled to resume.

Qantas will resume flights to Nadi from 7 December, with Virgin Australia not far behind, kicking off flights on 16 December – the day before Jetstar does the same.

Travel Weekly has contacted Tourism Fiji for further comment on its new deal with Wilson.

Featured image source: Instagram/@rebelwilson