Trip.com has released data revealing the most popular cities and attractions in Australia for inbound tourists from China booking via their platforms.
The data release comes as the Trip.com Group has signs a three-year Memorandum of Understanding with the China International Culture Association to promote inbound tourism.
The Nihao! China campaign, launched by China International Culture Association, aims to foster and promote cultural exchanges and establish friendships between China and visitors from around the world.
Top 20 most popular destinations/cities in Australia:
- Sydney
- Melbourne
- Brisbane
- Perth
- Adelaide
- Gold Coast
- Cairns
- Hobart
- Canberra
- Darwin
- Launceston
- Proserpine
- Sunshine Coast
- Ayers Rock
- Townsville
- Ballina
- Hamilton Island
- Newcastle
- Alice Springs
- Mackay
20 most popular tourist sites in Australia:
- Taronga Zoo Sydney
- Warner Bros. Movie World
- Darling Harbour
- SEA LIFE Sydney Aquarium
- Puffing Billy Railway
- Blue Mountains National Park
- Currumbin Wildlife Sanctuary
- Gold Coast Sea World
- Melbourne Skydeck
- Lone Pine Koala Sanctuary
- SkyPoint Observation Deck
- Sydney Harbour Bridge
- Sydney Tower Eye
- Great Barrier Reef
- SEA LIFE Melbourne Aquarium
- WILD LIFE Sydney Zoo
- Phillip Island
- Twelve Apostles
- Dreamworld
- Sydney Fish Market
China International Culture Association (CICA) and Trip.com Group signed a strategic framework agreement to implement the “Nihao! China” program, which includes filming and producing global promotional videos and the “Nihao! China” digital communication campaign.
Additionally, the framework will look to build a service platform for inbound travel and organise activities agreed upon by both sides at the China International Tourism Fair, the Sino-French Tourism Year, the China-US Tourism High-Level Dialogue, and the World Conference on Tourism Development, among other events.
