Royal Caribbean Group announced that its loyalty members across its three wholly owned brands will attain equivalent tier status on any one of its brands.
The company is a vacation industry leader with global fleet of 66 ships across its brands, which travel to nearly 1,000 destinations. They aim to deliver the best vacations responsibly and serve millions of guests each year through a portfolio of best-in-class brands.
Royal Caribbean is the first major cruise company to offer loyalty status matching across its core brands. Members can make use of their privileges no matter which brand they sail with.
Royal Caribbean brands:
- Royal Caribbean’s Crown and Anchor Society
- Celebrity Cruises’ Captain’s Club
- Silversea’s Venetian Society
Royal Caribbean’s industry-leading portfolio offers various packages, including land-based and cruises. These are aimed to deliver thrilling vacations for the multi-generational and contemporary market.
“We strive to provide guests with experiences within our portfolio of brands that meet them for all of life’s moments,” CEO, Jason Liberty said.
This new program is part of their commitment to deliver the best vacation possible. This is done by aligning its three industry-leading brands and recognizing guest loyalty across its fleet.
Program highlights include:
- Seamless status recognition: Members of the loyalty programs are now eligible to receive one-for-one status match across all three brands after enrolling in each program.
- Onboard benefits: When sailing on each sister brand, gusts can enjoy the onboard benefits offered by each brand for their equivalent tier status.
- Effortless tier matching: Guests already enrolled in multiple loyalty programs are automatically matched across brands within seven days to ensure guests receive their appropriate loyalty status.
- Enhanced travel experience: Status match enables guests to select from a broader and more diverse range of vacation experiences and destinations.
The applicable terms and conditions are also changing to make clear how member data is shared across loyalty programs and highlight other important legal terms. Customers can refer to the updated loyalty program terms and conditions for full details.
