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Royal Caribbean International has partnered with Inter Miami CF, the football club owned by global superstar, David Beckham as the official jersey partner for 2024.
The club’s away kit was on full display for the first this week with the cruise line’s bold crown and anchor logo at a celebration on the highly anticipated debut of Icon of the Seas.
Four-time Emmy award-winning host Mario Lopez, along with Royal Caribbean and Inter Miami ownership and executives, joined players, staff and fans in the surprise unveiling.
“Both Royal Caribbean Group and Inter Miami share the values of dreaming and determination – and the highs of the unbelievable moments when those dreams come true,” CEO, Royal Caribbean, Jason Liberty, said.
“It’s exciting to now combine forces, and I can’t wait for the future that our two organizations will forge for our industries, for our fans around the world, and of course, for our local communities here in South Florida.”
“Today marks a significant moment in an authentic partnership between two South Florida-based powerhouses, both deeply committed to the community we proudly call home,” chief business officer, Inter Miami CF, Xavier Aseni, said.
“We eagerly anticipate our players taking the field and sporting the Royal Caribbean logo on our iconic jerseys in front of our incredible fans at our stadium, across the country and around the globe.”
The reveal of the new front-of-jersey partner and the first look at one of the striking kits, which is inspired by the energy and excitement of Miami at night, follows the August 2023 announcement of the two globally known and South Florida-based powerhouses joining forces.
The multiyear partnership combines the passion and commitment the hometown favorites share for the city, their community and creating memorable moments with fans around the world.
On and off the field, the partners have since come together across stadium LEDs, in-match content, fan zone activations as well as on social and digital platforms. Plus, more will come to life in local community initiatives, experiences on Royal Caribbean ships and more.
From one celebration to the next, Royal Caribbean also welcomed its newest vacation, Icon, at a naming celebration with The Icon of Icon of the Seas on hand – world-renowned fútbol player and TIME’s 2023 Athlete of the Year Lionel Messi.
Icon is the first-of-its-kind combination of every vacation, from the resort getaway to the beach escape and the theme park adventure, and the cruise line’s best-selling ship.
Making its debut on Saturday, Jan. 27, with six record-setting waterslides, seven pools, the first neighborhood designed for young families, more than 40 ways to dine, drink and be entertained; and more, Icon features a lineup of experiences for every type of family and vacationer to make memories together and on their own adventures without compromise.
For more about Icon, vacationers can visit Royal Caribbean’s websiteand the new jersey is available for purchase HERE or for those lucky enough to be on board Icon’s first sailing, it will be for sale on board!
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