Short breaks are no small thing. Australians spend around $48 billion a year on three-night domestic getaways – the much-needed long weekend, the adventurous escape, the multi-generational family celebration. Despite their popularity, short breaks are often a missed opportunity for travel advisors.
Royal Caribbean is helping advisors access the lucrative, short getaway market with an incremental holiday in between a clients’ next big trip.
For travellers who might hesitate to commit to a longer voyage, a short break offers a low-risk, high-reward first taste of cruising.
Anthem of the Seas departed Sydney on Friday on its first short weekend cruise, with almost 5,000 people maximising their weekend or jumping on board for a short getaway.
A weekend on board Royal Caribbean’s Anthem of the Seas from Sydney or Voyager of the Seas from Brisbane isn’t your typical cruise. They’re jam-packed full of adventure, entertainment, dining and celebrating.
Cruise consideration is at an all-time high and these short getaways are a great way for an advisor to capture the public’s curiosity and grow a younger customer base.
Use Royal Caribbean short sailings to:
- Introduce new customers to cruising
- Attract new customers for life who may have never used an advisor
- Grow your database with younger, families
- Pick up incremental bookings with existing customers
- Tap into the $48b short getaway opportunity
Three fresh ways to sell the (short) dream
New to cruise – The curious, the cautious, the couples who can’t resist turning a getaway into a group trip. The first taste of cruising life onboard Royal Caribbean opens the door for many more to come. Turn an enquiry from one couple into a group trip by suggesting other cabins are still available if they want to bring friends. They’re not price sensitive, they just need to know they’ll love it! These typically book within a month of sailing.
In between holidays – That sweet spot when the big holiday is months away, but the travel itch won’t wait. Clients have their big bucket list trip booked, typically a cruise, but now what? A sneaky mini-getaway while you wait! Existing customers with grown children are the perfect people to suggest taking their grandkids on their first cruise!
Celebrations – Milestone birthdays, girls’ weekends, family reunions. A weekend on board Royal Caribbean is full of happy groups celebrating something, and they’re big business for advisors! Take these to your database a month or two before sailing.
Bite-sized adventures, big rewards
It’s not just couples and friend groups driving the demand for short breaks. With multi-generational travel and milestone events on the rise, more families are looking for shared experiences that feel effortless but memorable. That’s where travel advisors shine – curating and coordinating the kind of celebration groups that people treasure for years.
Royal Caribbean short sailings are playful, flexible and a huge opportunity for advisors.
Voyager of the Seas ex Brisbane
Weekend departures:
13 December 2025
12 February 2026
6 March 2026
4 night Whitsundays departures (perfect for Fly-Cruise packaging from New Zealand or interstate):
16 December 2025
19 January 2026
9 March 2026
Anthem of the Seas ex Sydney
Weekend departures:
31 October 2025
28 November 2025
17 January 2026
13 February 2026
11 April 2026
