Santa Monica Travel & Tourism (SMTT) has wrapped an Australia and New Zealand Roadshow spotlighting how travellers can pair a coastal California holiday with premium access to some of the world’s most in-demand sporting and entertainment events.
The team engaged over 100 key industry leaders and luxury travel advisors across Sydney, Brisbane, Auckland and Melbourne.
The roadshow highlighted Santa Monica’s position as a premier coastal base for travellers attending Southern California’s major sporting events. The destination is ideally placed to welcome Australian and New Zealand sports fans with Super Bowl LXI in 2027 and the LA28 Olympic and Paralympic Games on the horizon.
SMTT showcased how its partnership with On Location can connect travellers with official premium hospitality packages and experiences alongside Santa Monica’s coastal lifestyle.
“Australia and New Zealand continue to be among our most valuable markets, particularly within the luxury travel space where travellers are seeking authentic coastal experiences, exceptional dining and personalised itineraries,” SMTT president and CEO Misti Kerns said.
“With a remarkable lineup of major events approaching, our partnership with On Location allowed us to demonstrate how travellers can combine a stay in Santa Monica with access to some of the world’s most exciting sporting and entertainment events.”
On Location head of global luxury sales Kier Matthews joined SMTT representatives chief people officer Rachel Lozano and director of global business development Aleksandr Sigalus for a series of sales calls with travel advisors and wholesalers.
Key engagements included a series of curated VIP events designed to strengthen relationships with leading industry partners and luxury travel advisors, hosted at iconic venues including Café Sydney and Stokehouse in Melbourne. In Brisbane, the delegation also hosted an exclusive breakfast with senior Flight Centre Travel Group executives, providing an opportunity for targeted engagement with one of the region’s key travel trade partners.
The delegation hosted premium events across Australia and New Zealand, showcasing Santa Monica’s eight distinct neighbourhoods, 5.5-kilometre coastline and evolving accommodation offering.
