Scenic Group has announced that it will launch Emerald Waterways as a standalone brand in Australia from early July.
Emerald Waterways was created in 2014 to offer four-star, value-for-money river cruising in Europe, complementing the luxury segment that is driven by the Scenic Luxury Cruises sister brand globally.
Evergreen Cruises & Tours has been marketing the river cruise brand in Australia since its establishment.
Anthony Laver, group general manager of sales and marketing at Scenic Group, described the growth and success of the Emerald Waterways brand as “outstanding”.
“Starting with two deluxe, custom-built river cruise ships in Europe, Emerald Waterways has since grown into a highly successful international brand, with a fleet of nine Star-Ships across Europe and Southeast Asia.
In 2021, we will launch Emerald Azzurra, a new super-yacht sailing the Adriatic, Mediterranean and Red Seas, with the Emerald Yacht Cruises brand.”
Evergreen Cruises & Tours’ director of sales, marketing and product, Angus Crichton, said Emerald’s river cruise experience and value pricing will stay the same – the only change will be the brand name.
“Having successfully launched in New Zealand two years ago, it makes sense to introduce Emerald Waterways as a standalone brand in Australia,” he said.
Scenic Group is set to launch a new website for Emerald Waterways soon. Until then, agents can learn more about the brand by clicking here or by calling 1300 383 747.
Evergreen will continue to offer land-based touring for which it is known for, with 2021 itineraries including its ever-popular program to Canada and Alaska, and the South America region.
