It’s a fresh new look for SilkAir, who after 26 years in the air is keeping current with a new collection of uniforms.
The airline has gifted its 500+ cabin crew with a chic new style that embodies its professional image and demonstrates SilkAir’s ongoing commitments to keeping up with the times.
Rolling out on all flights from April 15, the new one-piece uniform comes in two variations; aqua blue for junior crew, and plum red for the veteran staff.
Both variations of the uniform are accompanied by a dark blue skirt, keeping with the image of SilkAir’s parent company, Singapore Airlines.
Featuring a fusion of bright and dark colours, an asymmetric neckline for a polished look, sleeve pleats and the seagull patterned georgette bow pin, the new look aims to resonate with the airline’s key themes of class and high quality.
Commenting on the new look, SilkAir’s chief executie Leslie Thng said the uniform change is a milestone occasion.
“The SilkAir cabin crew are our ambassadors, and their uniforms a representation of the SilkAir brand and the warm service that differentiates our airline,” Thng said.
“After 11 years with the current style, this uniform change marks a milestone for us as we present a look that further aligns with our role as the regional wing of Singapore Airlines providing connectivity to 48 leisure and business destinations in the Asia Pacific region.”
“The new design captures exactly what our brand stands for today – a blend of style and sophistication with a touch of modernity consistent with the changing times. It symbolises our goal of making every point of our customers’ experiences on-board an absolute ‘Joy to Fly’.
The new uniform collection was created by local fashion designer, Alexandria Chen, who has designed uniform collections for various established hospitality brands.
“When designing the new uniforms, the aesthetics were just as important a consideration as the practicality of the design,” she said.
“The new SilkAir uniform is stylishly cut and fitted with a defined waistline which makes it easy to wear, flexible and comfortable, giving cabin crew the ease of movement as they carry out their duties.”
The latest uniform design marks SilkAir’s fourth uniform change over 26 years. Check out the look below.
