Silversea Cruises has enriched its global sales team, welcoming cruise industry veteran Massimo Brancaleoni into a newly built role, SVP global sales.
Brancaleoni will report directly to the president and CEO Barbara Muckermann, overseeing the regional managing directors in the company.
“We are delighted to welcome Massimo Brancaleoni as SVP global sales, as we continue to bolster our global sales team to sustain our unprecedented growth trajectory,” Muckermann said.
“Massimo’s wealth of experience and his international background will prove crucial as we further strengthen our position as the world’s leading ultra-luxury cruise line.
“This is an entirely new role for Silversea, which demonstrates our commitment to continuous growth and our deep partnership with our travel advisor community. Massimo’s strategic expertise will prove key as he drives sales globally, across all channels.”
Brancaleoni added: “I am honoured to join Silversea Cruises as SVP global sales and I look forward to strengthening the cruise line’s stellar reputation as the market leader, working with the global sales team to drive growth across all markets.
“I look forward to working closely with Silversea’s travel advisor partners. We would not find ourselves in our leading position without their continuous support and I look forward to strengthening our partnership even more.”
Brancaleoni—who most recently held the position of SVP global sales at Costa Cruises—brings over 25 years of experience to the role. Brancaleoni was educated at the University of Economics in Genoa and the IESE Business School in Barcelona.
