Silversea Cruises appoints new PR agency for Australasia

Silversea Cruises has appointed Anouconcept as its public relations and communications agency for Australasia.

Anouconcept will work closely with the ultra-luxury cruise line’s local and global teams to drive its communications and PR strategies forward within Australia, New Zealand and Asia.

Silversea’s managing director for the Asia-Pacific region, Adam Radwanski, said: “We are pleased to have appointed Anouconcept to work on PR and communications in our Australia, New Zealand and Asia markets.

“With their support, we look forward to nurturing our already strong relationships with the media in Australasia, as our company continues to enhance its presence in these markets.”

Commenting on the appointment, Anouconcept founder and director Anou Khanijou said: “We are thrilled to be appointed the public relations and communications agency for Silversea Cruises in Australasia.

“Silversea Cruises is recognised as the gold standard in luxury cruising, offering once-in-a-lifetime experiences to discerning travellers.

“We look forward to driving awareness in the Australasia markets of the magical journeys and experiences that Silversea unlocks for guests.”