Silversea has launched a “Sell & Sail” incentive, rewarding top-performing Aussie travel advisors with an opportunity to sell, sail, and experience Asia in luxury through its newly announced Sell & Sail incentive, running from 1 May to 31 July 2026.
Designed to inspire and recognise excellence, the campaign offers agents the chance to win one of nine exclusive hosted familiarisation trips, each valued at up to $20,000.
An exceptional reward
Winners embark on a 12-day ultra-luxury voyage aboard Silver Muse, sailing from Tokyo to Incheon (Seoul) from 8 to 20 August 2027, staying in a Classic Veranda Suite.
This immersive journey showcases the very best of Japan and Northeast Asia, blending iconic highlights with under-the-radar gems. From Mount Fuji views in Shimizu to the high-energy buzz of Osaka and the cultural depth of Kyoto, agents can experience Japan’s contrasts firsthand. The itinerary also features volcanic Kagoshima, the laid-back island lifestyle of Okinawa, and the pristine, lesser-visited Amami Oshima, before concluding in Seoul’s dynamic, trend-setting capital.
Along the way, winners can enjoy authentic cultural encounters, standout local cuisine and curated shore experiences, equipping them with first-hand knowledge and stories to better sell the Silversea Asia immersive itineraries.
Silversea continues to place its travel partners at the heart of its success, with the Sell & Sail initiative representing a natural extension of its long-standing commitment to supporting and rewarding the Australian travel trade. By investing in meaningful, first-hand experiences, Silversea is ensuring agents are not only inspired but fully equipped to confidently sell its ultra-luxury voyages.
Japan and Asia remain among the most compelling and in-demand destinations in Silversea’s portfolio, with the upcoming expanded season showcasing the extraordinary depth, contrast and authenticity that make the region so special. From iconic cultural landmarks to lesser-explored regions, these journeys strongly resonate with today’s luxury traveller, while the initiative gives top-performing agents the opportunity to immerse themselves in the Silversea difference and return with the knowledge, stories and passion needed to bring these exceptional experiences to life for their clients.
Prize inclusions
- Two nights’ accommodation in a 5-star hotel (such as Conrad or similar) with breakfast
- A half-day sightseeing tour
- A curated half-day foodie experience
Onboard, winners can experience Silversea’s renowned all-inclusive luxury, including:
- Personalised butler service for every suite
- Gourmet dining with 24-hour in-suite service
- Unlimited champagne, wines, and premium spirits
- Specialty coffees and fine teas
- Complimentary Wi-Fi
- Included gratuities, port taxes and fees
How to win
To qualify, agents must:
- Book a minimum of two eligible Asia 2027 voyages between 1 May and 31 July 2026 – for eligible voyages visit the website
- Ensure bookings are made on all-inclusive or all-inclusive plus fares
Winners are determined based on:
- Highest gross revenue generated during the campaign period
- Tie-breakers (in order):
- Highest number of passengers booked
- Highest number of sailing days
- Highest year-to-date revenue
Winners will be announced on 28 August 2026, with notifications sent via email by the Silversea Sales Team.
